Juventus Caught Stealing 4th Tier Spanish Team’s Marketing Campaign!


This article was first published on June 17th 2015.

Juventus, domestic double winners and Champions League runners up this season, have been caught out stealing the marketing tactics of a lowly team all the way down in the fourth tier of Spanish football!

Club Deportivo Badajoz, who wear black and white stripes as their first choice kit, are fighting for promotion to Segunda B, and play Real Murcia Imperial in a playoff match. This is their poster for the game:

badajoz

Meanwhile in Turin, Max Allegri’s team are running a campaign to get people to renew their season tickets after such an incredible season they had there. This is their poster for that:

Screen Shot 2015-06-17 at 12.19.36

There’s simply no chance these two marketing campaigns are so similar by coincidence. It seems clear somebody at the Italian giants saw what Badajoz did, and decided to nick the striking and brilliant idea.

CD Badajoz, whose peak in Spanish football led them only to the second tier for just a ten-year spell, publicly called the Old Lady out on their dirty tactics, tweeting them in both Spanish and Italian.

Translated to English, the tweets say:

“You’re doing well when the Champions League runners up, @juventusfc, are following your path.”

“Hi @juventusfc, don’t worry, everything’s fine with a game in Badajoz between us. Cheers.”

Surely the least the Italian giants could do now is offer a friendly match to say sorry…

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